Explore Lamborghini with spatial computing: Place the full-scale car in your space, interact with engineering beneath the surface, and experience design in extraordinary detail

Sant’Agata Bolognese, 07 July 2026 – Automobili Lamborghini keeps innovating in the digital space, leveraging technology to extend its vision into immersive environments to offer new ways to experience its vehicles. Today’s launch of the Lamborghini app for Apple Vision Pro is the next milestone of the company’s success story. The new spatial computing app redefines how enthusiasts and collectors connect with the Italian icon, transforming the legendary craftsmanship of a super sports car brand into an immersive digital journey.

The native app features the entire current model range of Automobili Lamborghini, including the Urus SE Performante, launched digitally just last week. Even before the Super SUV’s physical premiere at this week’s Goodwood Festival of Speed, enthusiasts can now explore its design and engineering through the Apple Vision Pro. Within the experience, users can go beneath the carbon fiber skin and discover the technical soul of Lamborghini’s most coveted models.