Today, I want to look at this Seed deck from Relief. It was used to raise $2M.

An opening slide that clearly shows the clean UI and features an easy-to-understand one-sentence explainer of the company is perfect!

Amazing perspective framer. It immediately shows the social reason why this company exists and makes investors personally invested in finding a solution to the problem for the betterment of society.

This is a strategy I love; they present the “problem” that they are solving as a diagnosis or root cause of the wider social issue. Most investors can’t relate to being overwhelmed by the financial system (obviously), but they can relate to people being bankrupt and poor, and they can understand that others aren’t as financially literate as them. This works on so many levels because it indirectly talks up VCs and makes them feel better about their own personal skills (not something that should matter but we are all human, we like being told we are smart.)

Diving deeper into the problem! I love when there are two or more problem slides, it really gives investors time to understand why the solution is needed.

Simple explanation of the solution.

These competition slides should be in more decks. The format might be overdone but they are very effective.

A nice statement here to tie back to the larger vision.

Traditional slide, done well but I personally think the design here was well done.

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