Most of us default to the slide deck. It's often the shape a story takes in a business setting, and we don't stop to ask if it's the right one. But attention is scarce, and delivering your idea the same way as everyone else is no longer enough to be memorable.

Our new course, Creative Storytelling with AI, is for people who believe storytelling is a deeply human skill and not something AI can or should replace. People who want to cut through the noise and use AI to create stories that matter, stories that move people, and stories we will remember.

After this course, you’ll be able to

• Pressure-test a story and edit it down to the moments that will drive your audience to act

• Build a world around your idea so people can picture it and believe in it

• Translate flat information into something your audience can feel

This course is built on IDEO's storytelling craft and hands-on AI practice. By the end, you'll have a complete Story Canvas, a working tool you'll use to direct, build, and evolve your story long after the course ends.

Course Overview

Format: Online cohort course

Duration: 5 weeks

Start Date: Aug 13

Time: 4 hours/week

Price: $899

Best for: PMs, marketers, designers, consultants, and strategists who already use storytelling to move ideas forward and want to learn new ways to stand out.

What you'll learn

Lesson 1: Direct the Story

Discover how AI expands what your storytelling can do, and learn three creative ways to direct it toward moving someone to act.

Lesson 2: Aim for Action

Use AI like a great editor—distilling your idea, viewing it from new angles, testing it on your audience, and refining it—so your story is aimed at the action you want.

Lesson 3: Build Belief

Learn worldbuilding as a distinct storytelling skill: how to go beyond explaining an idea and use AI as a creative engine to render the world around it.

Lesson 4: Make It Felt

Transform information and data into something your audience can sense and feel, with AI as your prototyping partner.

Lesson 5: Keep the Story Yours

Learn to reach for the right power at the right moment, so your story stays yours as the tools keep changing.

Build the foundational skills of storytelling with our Storytelling for Influence course. Bundle the two courses together and save $200.

— The IDEO U Team