We’ve just opened the doors to our Start & Scale Your Newsletter Sprint!
Here’s everything you need to know:
Start & Scale A 6-Figure Newsletter From Scratch In 5 Days
The Start & Scale Your Newsletter Sprint is a 5-day live sprint kicking off Monday, July 27th.
It's where we'll personally walk you through our system to position, publish, and profit from a category-defining newsletter.
Everything we'll cover is built on what we've learned mentoring 10,000+ writers and building multiple newsletters in different verticals, using different business models (free, paid, digital products, and books).
Now, here’s a quick rundown of how the Sprint will work:
Kicks off: Monday, July 27th at 3 pm ET
5 live sessions over 5 days, Monday–Friday at 3 pm ET (lifetime access to all replays)
Each session comes with a done-for-you AI prompt you keep forever
Enrollment closes: Sunday, July 26th at midnight ET
Session #1: Category Newsletter Positioning (Monday, July 27th)
How you position your newsletter (aka: “what you call it”) dictates 80%+ of its success.
Inside Day 1, we’ll show you:
How to name & claim your niche so you’re seen as the “category king” of your topic
Why 99% of newsletter names fail (and the proven framework for names that attract your ideal reader)
How to position yourself as a thought leader—clearly differentiated from any and all competition
You’ll leave Day 1 with a newsletter name and positioning you’re genuinely excited to build on.
Session #2: Choose Your Newsletter Platform (Tuesday, July 28th)
“OK… but should I use Kit, Beehiiv, or Substack?”
Inside Day 2, we’ll show you:
The one question that makes this decision 10X easier (hint: it’s about your goal, not the features)
What each platform is genuinely best at—and where each one falls down
The real pricing math in 2026, including the fees nobody puts on their pricing page
You’ll pick your platform TODAY and never think about it again.
Session #3: Newsletter Writing Mastery (Wednesday, July 29th)
How to write “The Perfect Newsletter” in 60 minutes or less.
Inside Day 3, we’ll show you:
How to write irresistible subject lines & introductions (so you hook the reader before they even open the email)
The modular system we use to write the body of our newsletters in record time
How to train AI on YOUR writing style—so your drafts sound like you, not a robot
You’ll walk away with your first newsletter drafted—and a repeatable 60-minute writing system.
Session #4: Newsletter Traffic Secrets (Thursday, July 30th)
You never have to “create social content” again.
Inside Day 4, we’ll show you:
How to extract 10+ social posts from every newsletter you write (your newsletter is a content library waiting to be extracted)
The $0 organic subscriber acquisition system for X, LinkedIn, and Substack Notes
The 20-minute daily system for posting and engaging that compounds over time
You’ll turn one newsletter into a compounding subscriber machine—at a cost of exactly $0.
Session #5: Newsletter Monetization Methods (Friday, July 31st)
You can’t put email subs in the bank.
So inside Day 5, we’ll show you:
The Paid Newsletter Model—how to make money from subscriptions
The Book Model—how to make money republishing newsletter content as books on Amazon
The Digital Product Model—how to make money selling one-off digital products
(And why we’ll never recommend monetizing with ads—no matter how big your list gets.)
But that's not it!
And because we love to reward action-takers, we've got something extra for you.
Start & Scale Your Newsletter Sprint Bonus Bundle
When you join the Start & Scale Your Newsletter Sprint, you'll also unlock 3 bonuses:
Bonus #1:Subject Line Swipe File ($199 Value). Write irresistible subject lines with AI — plus the 5 golden rules to follow for every email that almost guarantee your newsletter gets opened.
Bonus #2: Newsletter Opening Hooks ($99 Value). The AI prompt we use to generate strong opening hooks for emails and posts. Give it your topic and it produces multiple hook angles designed to stop readers and make them keep reading.
[BONUS] 30-Day FREE Trial to Ghostbase ($99 Value). Ghostbase is a custom AI model trained on Nicolas Cole’s library of content (well over a billion views) and a decade+ of writing and ghostwriting experience. Describe what you want to write, and Ghostbase generates premium newsletters that sounds like you.
That's $397 in bonuses for FREE.
And when you join the Sprint, you'll also unlock access to our Skool community.
FREE 30-Day Trial to AI Writing Skool
AI Writing Skool is THE community for writers and creators building in the new AI Economy—and you get full access for 30 days.
Inside, you'll unlock:
AI Cole: Our custom AI model trained on all of our programs, curriculums, books, and content. Ask it anything, 24/7 ($5,000+ value).
Monday Hot Seats with Cole: Submit your questions and workshop your specific situation live ($3,000+ value).
Weekly AI/Tech Clinic with Mitch Harris: Office hours to troubleshoot, learn new AI tools, and stay on the cutting edge ($1,500+ value).
Monthly Mini-Products, Templates, Prompts, and .Skills: New resources dropped every month you can download and use immediately ($1,000+ value).
Daily Q&A Channel: Never get stuck. Get answers from the community and our team every single day.
Plus, as long as you remain an active member of AI Writing Skool, you'll get all future sprints (like this one!) for free.
AND you get 50% off our 2-week bootcamps.
Each month, we run 1–2 live bootcamps focused on different topics: writing online, newsletters, digital products, Claude Cowork, AI systems, and more.
Now, you might be wondering when these sessions happen.
So, let's look at that next.
Start & Scale Your Newsletter 5-Day Sprint Schedule
The Sprint kicks off Monday, July 27th at 3 pm ET.
We'll meet for five 60-minute sessions over five days.
Monday, July 27: Category Newsletter Positioning
Tuesday, July 28: Choose Your Newsletter Platform
Wednesday, July 29: Newsletter Writing Mastery
Thursday, July 30: Newsletter Traffic Secrets
Friday, July 31: Newsletter Monetization Methods
All sessions will be held at 3 pm ET (12 pm PT) on Zoom.
Can't make it to a live session?
No worries!
The replays for each session will be saved in your Student Hub. And you'll have lifetime access to all of these resources.
Phew… that's a lot!
But we wanted to make sure you understood just how much is inside the Sprint.
So to recap, here's what's inside:
5 x 60-Minute Live Sessions ($1,500 Value)
Start Your Newsletter Sprint Curriculum ($500 Value)
The Sprint Session Guide ($300 Value)
Done-For-You AI Prompts ($500 Value)
Lifetime Access to the Curriculum & Replays (Priceless)
This is a total value of $2,800.
Plus, you'll get free access to:
30-Day Free Trial to AI Writing Skool ($99 Value)
Bonus #1: Subject Line Swipe File ($199 Value)
Bonus #2: Newsletter Opening Hooks ($99 Value)
Bonus #3: 30-Day FREE Trial to Ghostbase ($99 Value)
Bringing the grand total to $3,296 in value.
And because we love to reward action-takers, we're taking $100 off the regular $199 price—so you can grab all of it for just $99.
Now, keep in mind…
The doors close for this Sprint on Friday, July 26th at midnight ET.
And after that, we're not sure when we'll run it again.
So, if you’re looking to finally start a category-defining newsletter, attract subscribers on autopilot, and monetize your newsletter fast, we’d love to have you.