Ulta Beauty has appointed Kelly Garcia, a board member since 2022, as its new chief technology officer, effective August 31. Garcia, who brings over 25 years of experience in ecommerce, digital innovation and cybersecurity, joins from Domino's Pizza, where he served as CTO and executive vice president. Ulta Beauty CEO Kecia Steelman highlighted Garcia's insights on and expertise in AI and other emerging technologies that are crucial for advancing the company's technology capabilities and executing their growth strategy.

Indira Uppuluri, senior vice president of supply chain technology, says AI tools and data analytics help optimize product delivery amid challenges such as extreme weather and geopolitical disruptions. Walmart is also investing in AI training for its workforce through partnerships with OpenAI and Google, offering role-specific AI certifications via the company's associate-facing platform.

Snacks firm PIM Brands has created a proprietary internal AI platform, developed by a dedicated team of 10 specialists, to support its manufacturing operations. The in-house solution integrates predictive analytics and automation, enabling the company to anticipate and address production issues before they happen. The technology has increased production by 20% and efficiency by 10%, and has supported the expansion of products like Welch's Fruit Snacks in Mexico.

Albertsons has introduced the Merch United framework to unify national and divisional merchandising, with the goal of enhancing market share and customer engagement. Led by Michelle Larson, the initiative leverages AI and data to optimize pricing and assortment, while maintaining local relevance.

Private brands have a significant advantage over national brands in AI-generated search visibility across key platforms like ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews, shows research by 5W. Store brands are averaging a citation share of 44, compared with 23 for national brands, and Trader Joe's and Kirkland Signature brands are leading the index.

AI-generated content has rapidly expanded on TikTok Shop, with sellers using TikTok's AI tools to create shoppable videos and virtual product demonstrations. These tools enable creators to quickly turn images into 3D product showcases and generate avatars that can appear to use or review products. While TikTok requires disclosure tags for AI-generated material, critics argue this proliferation raises concerns over consumer trust and authenticity. Some creators, like Daria Simhony, have built businesses around daily AI-generated promotional posts, leveraging these tools for both affiliate commissions and direct brand deals.

Instacart has acquired Arpalus, a shelf intelligence technology provider, to enhance its AI capabilities for internal use and clients. Arpalus' technology, which uses computer vision to scan store shelves with over 95% accuracy, will be integrated into Instacart's systems, including Caper Carts, to improve inventory accuracy and fulfillment efficiency.