Every week brings a new acronym, a new era, a new thing you are supposedly already too late for....

	View in Browser
Monday, July 27, 2026

American Marketing Association

Research Insight | Ad Retargeting is Overrated

Read more about Research Insight | Ad Retargeting is Overrated - from American Marketing Association

CollegeVine

Explore IPEDS enrollment data in plain English

Benchmark enrollment, net price, and outcomes across 4,000+ institutions simply by asking.

The Ahrefs Blog

5 AI Search Trends I’m Seeing in 2026, Backed by Ahrefs Data

Every week brings a new acronym, a new era, a new thing you are supposedly already too late for. Some of it changes how we work, but a lot of it is—let’s be honest—noise. Well, fear not. I’ve curated some…Read more ›

CMSWire

Salesforce's $1.6B VA Deal Is the Latest Marker in a Booming Government Contact Center Market

Salesforce, NiCE, and Genesys are all racking up billion-dollar government wins — but increasingly for two different jobs.Continue reading...

Fortune

The Miami Heat, LeBron James, and prediction markets: How a ‘mistake’ social media post turbocharged a $245 million...

“There’s a market for everything, and I think people have recognized that there’s a market for everything,” Georgetown’s Marty Conway told Fortune.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Search Engine Roundtable

Search News Buzz Video Recap: Google Sends Billions Of Clicks From AI Search, Publisher To Block Google, $120 Billion...

This week, we covered more Google Search ranking volatility. Google said it sends billions of clicks to websites every week through AI search. Large publishers are fed up and strongly considering...

Marketing Dive

Marketers’ latest AI conundrum: An environmental footprint left unmeasured

While the lion’s share of marketers surveyed by 51toCarbonZero believe AI is increasing emissions, just 36% are tracking their full impact.

Chief Marketer

Minty Lands in Creator-Rich Miami with a Social-Ready Pop-up

The AI shopping app’s trendy activation highlights brand partners at Swim Week It may be a surprising stat, but Miami is home to the most top Instagram influencers per capita in the U.S., beating out L.A. and NYC.

Search Engine Roundtable

Google Search Ranking Volatility July 24th Through The Weekend

As I mentioned in my Friday video, there were some rumblings kicking into gear starting late Thursday, July 23rd, and through Friday, July 24th.

CMSWire

First-Party Data Can't Tell Agentic AI Why a Customer Acted

Transaction and click data show what happened, not the reasoning behind it. Here's the fix CX teams are missing.Continue reading...

Adweek

5 Marketer Moves to Know About: Behr, GM, Johnson Outdoors and More

CMO hires, promotions, and exits this week

The Ahrefs Blog