The Great Read: Trying to Make a Buck Off a Data Center, One 6-Pack at a Time
What do you do when a $25 billion complex is under construction nearby? One couple in Abilene had an idea.
The New York Times
The Great Read
July 29, 2026, 2:01 p.m. Eastern time

On weekdays and Sundays, we recommend one piece of exceptional writing from The Times — a narrative or essay that takes you someplace you might not expect to go.

A convenience store with “BEER” written on its roof. Several RVs are nearby.

Desiree Rios for The New York Times

Trying to Make a Buck Off a Data Center, One 6-Pack at a Time

What do you do when a $25 billion complex is under construction nearby? One couple in Abilene had an idea.

Open now

If you received this newsletter from someone else, subscribe here.

Need help? Review our newsletter help page or contact us for assistance.

You received this email because you signed up for top stories or great reads from The New York Times.

To stop receiving The Great Read, unsubscribe. To opt out of other promotional emails from The Times, including those regarding The Athletic, manage your email settings.

Subscribe to The Times

Connect with us on:

facebookxinstagramwhatsapp

Change Your EmailPrivacy PolicyContact UsCalifornia Notices

Zeta LogoAdChoices Logo

The New York Times Company. 620 Eighth Avenue New York, NY 10018