Participants will learn how to transform a standard efficiency AI task into a measurable workflow to drive effectiveness, establish a baseline, and build a proof plan with clear success indicators.

Your digital campaigns are only as effective as the experiences behind them. This two-part series bridges the gap between marketing strategy and user experience design, giving digital marketers the knowledge, frameworks, and practical skills to directly influence the digital experiences that drive engagement, conversions, and ROI.

Across both sessio