When people own real assets in your game, a generic message doesn't just get ignored. It costs you trust.
Sky Mavis, the team behind Axie Infinity and Ronin, rebuilt their messaging around one principle: relevance over reach.
- Automated Journeys vs. manual sends
- Behavior based segmentation vs. static lists
- Channel based messaging vs. singular sends
Email open rates went from 13-18% to consistently above 20%, with some sends hitting 30%. Not from sending more, but sending less to the right people.
