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| Today, I want to look at this Seed deck from Wise. It was used to raise $1.3M. | | Simple. straightforward opening slide. | | This is a really interesting slide. Instead of having a problem/solution slide as you traditionally have they combined them into a single slide. Framing this as a before/after works well here to demonstrate the value proposition in a clear and concise manner. I haven’t seen this done effectively in other decks but if this style fits your company it might be something worth considering. | | If you are going to promise something that the market can’t already do then clearly explaining what you are doing to allow you to overcome the hurdle that is holding up your competitors is key. This is something Elon Musk is very good at. He has his own style of pitching and it often hinges on this specific slide. It’s not traditional to put here but if you are going to go this route of pitching a cheaper/better product than your competitors then you NEED this to show how. | | Well-placed traction slide. When you are venturing into the “unbelievable” territory, then you NEED to be able to quickly ground your pitch in reality, and that is what a traction slide does. | | | Blu Dot surpasses 2,000% ROAS with self-serve CTV ads | | Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how: | After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest. | The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000. | “For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.” | Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand. | Learn more | | |
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| I like the design of this slide. It doesn’t give timelines (not committing yourself to anything) but it does show the way that you can grow. Many investors struggle to see more than one path for growth and this quickly demonstrates 3. | | | | | | | | Would you invest based on this deck? | | | Are you looking to grow your business? Here is how I can help: | |
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