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| Consider the opportunity cost
Read time 2.0 minutes. | Why Some Founders Raise Quickly (and Others Don’t) | Founders often think fundraising is a referendum on the strength of their idea. If an investor passes, the conclusion is: “They didn’t get it.” But that’s rarely the truth. | Here’s the reality: fundraising isn’t just about the product or the market. It’s about trust. It’s about whether the investor believes you are the person to scale this business, and whether backing you is the best use of their capital compared to all the other opportunities in front of them. | | Blu Dot surpasses 2,000% ROAS with self-serve CTV ads | | Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how: | After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest. | The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000. | “For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.” | Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand. | Learn more | |
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| | That’s why many founders burn energy trying to “convert the maybes.” But the fastest fundraisers do something different: they filter early. They don’t spend hours convincing someone of the market’s potential. They focus on investors who already believe in the space and then prove that their team is the one to dominate it. | If you’re raising at the seed stage, don’t waste your time debating the market with skeptics. Instead: | Identify investors who already buy into your category. Position yourself as the team to win it. Stop trying to drag “maybes” across the line.
| Momentum builds faster when you’re not busy chasing the wrong people. | | Have you changed plans based on VC feedback? | | | Two Minutes to Know What Slow Billing Is Costing You | | Most SaaS finance teams know their billing process is slow.Most SaaS finance teams know their billing process is slow. Few know what it's costing them. | The Tabs Billing Lag Calculator puts a dollar figure on it in two minutes — benchmarked against top SaaS companies. | See your number. |
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| | Onwards and Upwards, | | Liam Gill |
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