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AUGUST 18, 2026 |
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What was the average APR on general-purpose credit cards in the CFPB's 2025 Credit CARD Act Report? |
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A) 21.9% B) 23.4% C) 25.2% D) 27.8% |
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EMARKETER SUMMIT |
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Early-bird pricing for EMARKETER’s The Future of Digital ends soon. Don’t miss your chance to join us at City Winery NYC for fresh data, analyst insights, and exclusive conversations with leaders from Gotham FC, LG Electronics, Colgate-Palmolive, JPMorgan Chase, Horizon Media, Ogilvy, Digitas North America, and more. Qualified brand marketers attend free, with discounted tickets for agencies. |
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LOYALTY & REWARDS |
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Citi will acquire Kard Financial, giving its US consumer cards business a ready-built financial media network that connects merchants and cardholders through transaction data and personalized offers. The deal strengthens Citi’s ability to monetize payment data while driving card spending. |
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PAYMENTS |
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Early Warning Services reported strong small business engagement across Zelle and Zelle tag for the first half of 2026, per a press release. |
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Small business enrollment in Zelle tag topped 1 million.
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SMBs with a Zelle tag received approximately $5.8 billion across all enrolled payment credentials.
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And SMBs sent or received more than $200 billion through June 2026. |
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CREDIT CARDS |
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Satisfaction with premium cards is growing, per JD Power’s 2026 U.S. Credit Card Satisfaction Study, as issuers focus attention on tailoring rewards to key demographics. |
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American Express ranked No. 1 in customer satisfaction for the seventh consecutive year. Chase and Bank of America notched second and third, respectively.
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Amex Platinum earned its second-straight year as the highest-rated rewards card with an annual fee, with Capital One Venture X and Chase Sapphire Reserve rounding out second and third place, respectively. |
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REPORT |
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As Gen Zers approach key financial milestones under growing economic pressure, they’re looking beyond traditional banking relationships for guidance. To stay relevant and retain share, financial institutions will need to balance AI-driven discovery with the hybrid experiences that still build trust and loyalty with these consumers. |
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Key Question: How can banks reach, engage, and retain Gen Z as financial discovery, trust, and loyalty become increasingly fragmented? |
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Key Stat: Gen Zers show less loyalty to their primary financial provider than the average consumer. Over 34% of Gen Zers have either decided to switch in the next year or are considering it, compared with just 20.7% of the overall population. |
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(EMARKETER subscription required to read the full report) |
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CHART OF THE WEEK |
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Key stat: 84% of US middle-income adults prefer digital channels for checking balances/transactions, according to Santander. | | | |
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