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AUGUST 18, 2026 |
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Key stat: 31% of US adults say poor customer service while trying to resolve a problem is the most likely reason they would post publicly about a brand, more than double the 14% who would post about paying for expedited shipping that never showed up, according to a March survey from Radial. |
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Beyond the chart: |
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Use this chart: Drop this in your post-purchase review to show where reputational risk actually sits. Use it to argue that support staffing and resolution speed deserve the same scrutiny as delivery windows, and show it to leadership when social complaints spike after a fulfillment miss. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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