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When a mobile channel outperforms its targets, over 42% of the money marketers add to it comes from net-new incremental budget rather than another line item, according to EMARKETER and Datum Intelligence research.

Download our new report, “Transparency, Not Reach, Now Decides Where Mobile Budgets Go,” and see what 166 agency and brand leaders told us about where spending will increase, what criteria decide partner selection, why transparent inventory is critical, and more.