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AUGUST 19, 2026 |
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In this edition: |
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EMARKETER SUMMIT |
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Early-bird pricing for EMARKETER’s The Future of Digital ends soon. Don’t miss your chance to join us at City Winery NYC for fresh data, analyst insights, and exclusive conversations with leaders from Gotham FC, LG Electronics, Colgate-Palmolive, JPMorgan Chase, Horizon Media, Ogilvy, Digitas North America, and more. Qualified brand marketers attend free, with discounted tickets for agencies. |
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TOP STORY |
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Spectacle events surrounding sports are pulling viewership numbers that rival, and sometimes exceed, the games themselves. That creates new openings for advertisers to reach passionate audiences in low-stakes, high-excitement environments. |
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Major sporting events reveal broader cultural trends. "Amazon is in such a unique position to give us an idea of broader consumer sentiment because of its scale and reach," our analyst Sarah Marzano said on a recent episode "In the Game." The same principle applies to sport-adjacent spectacles, which reveal an unsatiated hunger for collective experiences that traditional game broadcasts don't satisfy. |
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IN THE NEWS |
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YouTube’s view count change makes engagement harder to gauge. YouTube is updating its criteria for counting a view to the moment a video begins or a user enters a live broadcast. |
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News habits split by age as younger audiences favor social discovery. That generational divide points to a larger shift from intentional media consumption to algorithmic discovery. |
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Reddit turns text posts into audio and video, which could unlock more ad inventory. The multimedia offerings take advantage of behavior that’s already happening elsewhere—users and creators have long repackaged Reddit posts into narrated TikTok and YouTube videos. |
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ANALYSIS |
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Livestream shopping is finally carving out a role in the US, even as adoption trails well behind China. For years, the format was held up as ecommerce's next frontier. Now it's settling in not as a replacement for traditional ecommerce, but as a different kind of shopping experience. |
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Whatnot's latest milestone underscores that momentum: The marketplace recently surpassed 1 billion orders just six and a half years after launch, while shoppers spent more than $75 million on the platform during Black Friday. |
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PODCAST |
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Keith Lehman, global marketing director for digital commerce and retail media at Colgate-Palmolive joins us to discuss why shopping feels so disconnected when brands know so much about us, what’s changed about what consumers expect today, and what brands should be building now to prepare for agentic shopping. "Behind the Numbers" is made possible by Awin. |
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QUIZ |
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True or false? The percentage of people who have gambled in person at a casino has risen over the last 10 years. |
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