The Glossy Beauty Awards are back and this is your opportunity to showcase how your team has evolved, innovated and made an impact over the past year.

Explore this year’s new categories, focused on product innovation, top brands and marketing initiatives, giving you more ways to highlight the initiatives that have helped your team stand out and shape the future of beauty.

Plus, enter by October 2 to secure the lowest submission rate. Discover more on our deadlines below and find the resources you need to kick-start your entry and put your best work forward.

 
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NEW Categories 

 

New Product Categories

Body Product of the Year

Awarding the body-care product that has most successfully combined innovation, performance & consumer impact.

Hair Product of the Year

Awarding the hair-care product that has most successfully combined innovation, performance & consumer impact.

Breakthrough Product of the Year

Recognizing the beauty product that has broken new ground, introducing a compelling innovation or approach that has challenged conventions & reshaped consumer expectations.

Complexion Makeup Product of the Year

Awarding the complexion makeup product that has most successfully combined innovation, performance and consumer impact, including foundation, concealer, powder & others.

Color Cosmetic Product of the Year

Awarding the color cosmetic product that has most successfully combined innovation, performance & consumer impact across lip, eye or cheek.

Hybrid Product of the Year

Awarding the hybrid beauty product that has successfully bridged makeup with another category or function, from skincare-makeup hybrids to multi-use products such as lip & cheek color.

Skin-Care Product of the Year

Awarding the skin-care product that has most successfully combined innovation, performance & consumer impact.

Fragrance Product of the Year

Awarding the fragrance product that has most successfully demonstrated innovation, creativity & consumer impact.

Nail Product of the Year

Awarding the nail product that has most successfully combined innovation, performance & consumer impact.

Beauty Tool of the Year

Awarding the beauty tool that has most successfully combined innovation, performance & consumer impact.

Men's Beauty Product of the Year

Awarding the beauty product that has most successfully addressed the unique grooming & skin-care needs of men.

Dupe Product of the Year

Awarding the beauty product that has most successfully offered a compelling and accessible alternative to a higher-priced or established product.

Beauty Product of the Year

Recognizing the beauty product that has made the greatest overall impact on the industry, combining standout performance, consumer demand, innovation & cultural influence.

New Brand Categories

Science-Backed Brand of the Year

Awarding the beauty brand that has most effectively used scientific research, testing and innovation to develop products that deliver meaningful results for consumers.

Viral Brand of the Year

Awarding the beauty brand that has most successfully leveraged social media to generate viral moments, drive meaningful engagement & capture widespread consumer attention.

New Marketing Categories

Best Ambassador Program

Awarding the brand with the most effective ambassador program, recognizing how it has recruited, activated and supported ambassadors to build lasting relationships & drive brand engagement, advocacy and impact.

Best Influencer Collab

Awarding the most effective collaboration between a brand and influencer, recognizing partnerships that demonstrate creative alignment, authentic storytelling & meaningful impact with the influencer’s audience.

VIEW ALL 2026 CATEGORIES
 

Important Dates

Early Deadline: