Hi there,

Consumer trust in brand advertising is eroding. Some 18.3% of consumers say they trust brand advertising less than they did two years ago, and 25.2% have grown more skeptical of reviews on retailer sites, according to a new EMARKETER and Reddit survey of 1,001 US adult consumers.
 

See how consumer confidence is built today and what brands can do to earn it in a new report, “Holiday Shoppers Lean on Peers for Reassurance Before Checkout.”