|
AUGUST 20, 2026 |
|
In this edition: |
| |
Was this email forwarded to you? Sign up
here. | |
___________________________________________________________ |
|
EMARKETER SUMMIT |
|
|
|
|
|
Early-bird pricing for EMARKETER’s The Future of Digital ends soon. Don’t miss your chance to join us at City Winery NYC for fresh data, analyst insights, and exclusive conversations with leaders from Gotham FC, LG Electronics, Colgate-Palmolive, JPMorgan Chase, Horizon Media, Ogilvy, Digitas North America, and more. Qualified brand marketers attend free, with discounted tickets for agencies. |
|
| | | |
|
TOP STORY |
|
|
|
Holiday shoppers are watching every dollar this year, and secondhand is where a growing share of them plan to spend it. |
-
US holiday retail ecommerce sales are expected to cross $3 billion this year, according to EMARKETER's June forecast.
-
Nearly 4 in 10 shoppers say a tighter budget will shape their holiday spending more than anything else, and another 27% point to rising prices as their top concern, according to a new report from Alchemer. |
|
That pressure is pushing consumers toward a channel retailers have historically treated as a side business: 49% of US adults say they're at least somewhat likely to buy a secondhand item as a holiday gift this year, up 53% from 2022, according to a July survey from CivicScience. |
|
|
|
| | | |
|
IN THE NEWS |
|
Store investments fuel Target's turnaround. Target boosted its full-year outlook after a better-than-expected Q2 as refreshed assortments, store upgrades, and improved customer service gained traction with shoppers. |
|
| |
Off-price rivals pressure TJX's winning formula. TJX’s solid Q2 performance was hurt by softer-than-expected sales in its core Marmaxx division, a sign of rising competitive pressure as consumers remain picky about discretionary spending. |
|
| |
FTC targets retailers’ personalized pricing tactics. Companies will now be required to disclose when they use consumers’ personal information to tailor prices, curbing their ability to engage in dynamic and other forms of surveillance pricing. |
|
| | | |
|
ANALYSIS |
|
|
|
Summer vacations will be more expensive this year as US consumers face price hikes over considerations like airfare and lodging. As a result, many travelers are cutting back and turning to digital channels to find deals. |
-
Despite these economic headwinds, US digital travel sales are expected to reach $332.56 billion, up 5.0% YoY, EMARKETER forecasts. |
|
| | | |
|
QUIZ |
|
Which brand does Gen X consider most when in the market for a hotel or accommodation service? |
|
A) Hilton B) Holiday Inn C) Marriott D) Sheraton |
|
| | | |
|
