79% of organizations are moving or plan to move their remaining data to Apache Iceberg within the next 12 months (Ryft, 2026). Observability data is the holdout — still locked in proprietary vendor formats, inaccessible to analytics, ML, and BI teams. Join Tom Batchelor, Field CTO, and Hannah Miao, Senior Product Marketing Manager, as we discuss what it looks like when your telemetry lives in open Iceberg tables you own.

In this session, we will cover:

• What changes for data ownership, portability, and cost when telemetry is written as Iceberg tables in storage you control
• How customers are already adopting Iceberg-backed telemetry, including joining observability data with business data, running batch analytics, and training ML models
• A live demo: store, explore, and query your observability data with Observe on Iceberg