It’s August. Please explain.

Hopefully this walking Black Friday character won't give you nightmares.

It's begun, Email Geek.

A funny thing happens when you keep an eye on email design search behavior: you see how crazy people are for already planning Black Friday.

But the numbers are already waaaaaay up for the Shopping Day That Shall Not Be Named compared to last year.

What does that tell us? More is on the line this year? Marketers are suddenly very responsible planners? People are feeling nostalgic for campaigns that looked planned instead of vibe-coded?

We aren’t mind readers.

But we do have the biggest curated gallery of Black Friday emails around. So whenever you’re ready to start planning (no pressure, except for the tiny amount of pressure created by knowing your competitors apparently started three weeks ago), we’ve got plenty to steal inspiration from.

Prepare for capitalism

And now a quick break for an ad from one of our partners...

Articles of the week for people who are planning Black Friday already (and the rest of us too):

Yes you can do that in email

A lot of email “limitations” aren't limitations at all. They're best practices and workarounds somebody learned ten years ago and nobody bothered to re-check. Anne Tomlin walks through what's actually possible in modern email

See what actually works >

Your open rate isn't lying to you anymore, it's just useless

Zeta Global's Q2 benchmark report breaks down click and open trends by industry, plus the latest DMARC standards and inbox changes from Yahoo and Gmail. If your deliverability dipped this quarter, this is where to check whether it's you or the whole industry.

Check the benchmarks >

Gmail reputation data Is dead. Now what?

Google has finally killed the old High / Medium / Low / Bad domain and IP reputation charts in Postmaster Tools. Instead, Postmaster Tools v2 gives senders Compliance Status and Deliverability Analysis with actual diagnostic recommendations.

Big reputation, big reputation >

The 3-Step CTAs formula for conversion

An effective CTA boils down to three things: an actionable verb, clear expectations about what happens next, and communication of the value of taking the action.

Boil the CTA >

Thanks for reading and thinking with us since January 2023.

Mike & the entire RGE team

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RGE started in 2014 and is
now part of Beefree.