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I’m excited to share something I’ve been working on for a while: UX Standards and Principles: Interface Design for Human Perception and Cognition is now available as a book and video course.
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Here’s the premise: most designers want an interface that’s intuitive and easy to use, but few understand why certain designs work and others don’t. The answer isn’t talent or trend-following. It’s understanding how interfaces affect human perception and cognition, and applying that understanding consistently.
The book lays out that framework chapter by chapter. The course takes the same material and walks through it on video, with visual breakdowns you won’t get from the page alone. Across six lessons, you’ll learn:
Attention — how to direct focus and eliminate distraction
Trust — how spatial beauty and readability shape first impressions
Signifiers — the universal visual cues users already understand
Effort — how to reduce the cognitive and physical load of every task
Safety — how to prevent and recover from user errors
Progress — how to keep users moving confidently toward their goals
Each lesson pairs a principle (a truth about how users behave) with a standard (a practical rule for how to design in response). You’ll walk away able to make confident design decisions without needing to run a single usability test.
Two Ways to Get It
Book only: $71. The full standards and principles, in writing, at your own pace.
Book + Course bundle: $170. The book, plus all six video lessons walking through the same material with visual breakdowns and examples.
If you’d rather read at your own pace, the book covers everything on its own. If you learn better by watching, or just want the extra depth video provides, the bundle is the way to go.
For a limited time, get 20% off either option.
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