Hey Ola,

Your hair deals with a lot just by existing.

Humidity. Wind. Pollution.

Day after day, it adds up.

And it hits your mids and ends hardest, because they're the oldest part of your hair. (Remember? It's dead. It can't repair what the day takes out of it.)

So here's what I want you to steal from my chair: hair oil as a daily step...

Not the rescue move you reach for when your ends already look dry.

A little every morning, before the day gets to it.

Now, I know what you might be thinking.

Didn't I spend a whole email warning you about products that coat your hair?

I did.

And this is the difference.

Cheap oils are heavy.

They sit on top of the strand, build up wash after wash, and grab dirt while they're at it.

Ours is a high quality micro oil that doesn't coat the hair.

It absorbs into the strand instead of sitting on it.

That's why your hair feels soft instead of greasy. There's nothing left sitting on top to feel.

A little every day. That's the whole routine.

You're not drenching your hair in oil.

You're giving your mids and ends what the day takes out of them.

That's what our hair oil is for.

- Chris