Digiday Daily

September 01, 2026

Every major social media platform has its own creator revenue program, and the details and requirements of those programs vary greatly. Though most require a certain amount of followers and activity levels to be eligible and remain so. Some platforms’ partnership programs are invitation only, while others let you apply once you meet the requirements.

TOP STORY

The Creator Economy

How every major platform pays creators

Every platform monetizes creators differently, with varying requirements and audience thresholds, and a propensity for change.

OTHER THINGS TO KNOW

Today is your last chance to save on passes to AI Marketing Strategies. Join us on Sept. 24 in NYC for a day of AI insights and real-world case studies from industry leaders like Bayer, Samsung, David’s Bridal and many others.
Register for this webinar on Sept. 22 at 1 p.m. ET for insights into how publishers like the New York Post, Sports Illustrated and Tastemade are building sustainable revenue with first-party data. Can’t make it? Register and we’ll send you the recording afterwards. Partner insights from TripleLift.
Smarter CTV starts with an audience-first approach. Mobile gaming loyalty app Mistplay identified mobile gamers who also watched meaningful amounts of streaming content, then leveraged CTV to reach those users beyond the bottom-funnel channels where many app marketers concentrate spend. Partner insights from Nexxen.

MARKETING

The Programmatic Marketer

WTF is the Amazon ad surcharge lawsuit?

The Federal Trade Commission and 22 state attorneys generals are suing Amazon alleging the company secretly overcharged advertisers in its search ad auctions for more than seven years

Marketing on Platforms

OpenAI’s ChatGPT ads business hits $1 billion run rate as Europe gets self-serve access

That figure comes from multiplying current monthly ad revenue by 12, so it’s a snapshot of where things stand today rather than money already booked over a full year.

PARTNER INSIGHTS FROM MOLOCO

How brands like Fetch are measuring true incrementality on CTV

CTV is growing fast, but many advertisers are still measuring it the wrong way — or not measuring it at all.

Publishing in the Platform Era

5 questions facing advertisers, publishers and creators heading into fall

In this week’s Digiday Podcast episode, hosts Kimeko McCoy and Tim Peterson recap the season’s biggest developments in the media and marketing industries and the questions they raise for the final stretch of 2026.

Brands in Culture

Brands bring the U.S. Open to fans with tennis-themed pop-ups around New York City

Marketers are pulling out all the stops to tie their brands to the U.S. Open, including hosting public pop-ups in other parts of New York City.

PARTNER INSIGHTS FROM TALON.ONE

How agentic AI is reshaping the consumer journey

AI agents are expected to soon handle the end-to-end shopping journey — a fundamental shift in how shoppers discover, evaluate and purchase products. For marketers, the key to winning in agentic commerce is becoming agent-ready now.

IYCMI

PARTNER INSIGHTS FROM SWAP