The platform’s latest report highlights an offline engagement push that has been central to its...

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Friday, September 4, 2026

Social Media Today

Pinterest promotes its role in teen wellbeing

The platform’s latest report highlights an offline engagement push that has been central to its larger promotional efforts this year.

Fast Company

Made Possible: A story of transformation

How does a company with more than 500 brands remain a future-fit, connected enterprise? At PepsiCo, teams are reimagining how products are made, moved, and brought to market—from R&D and the manufacturing floor to supply chain operations.

Fast Company

Getting the right products to the right people at the right time

How PepsiCo is putting power into the hands of its smallest retailersFor global food and beverage brand PepsiCo, Mexico plays a critically important role. In fact, it’s the company’s second-largest market after the U.S.

Distilled

Google Ads Is Testing PMax Channel Controls. Should Advertisers Use Them?

Google is reportedly alpha-testing channel-level controls within Performance Max, which could give advertisers a new way to influence how Google values individual channels including Search, YouTube, Display, Discover, Gmail and Maps.

Social Media Examiner

Change Gems and GPTs Into Skills, Train Autonomous AI Employees, and Industry News

Friday is almost here! Before you unplug, here's one last round of insights and updates. Whether you read them now or save them for later, you won't want to miss these.

Digiday

Ace Hardware adds weather-triggered programmatic ads to retail media strategy

Almost one year into its existence, Ace Hardware’s retail media network, RedVest Media, just announced a slate of new features for advertisers as part of an upfront event last week.

Search Engine Roundtable

Google Ads New Phone Call & Offline Conversions Details

Google added some new nuggets to its Google Ads help documentation on about conversion measurement, specifically on phone call conversions and offline conversions.

Search Engine Roundtable

Publishers Noticing Google News Tab Content Disappearing

Over the past several days, I have been hearing from some publishers that while their content is being crawled, indexed, and served in Google Search results, some of it is missing from the news tab. It may then later show up in the news tab, much later.

Adweek

Personalization No Longer Wins. Relevance Is the Real Competitive Advantage

The real solution requires a connected system that combines identity, customer behavior, and business signals.

Adweek

Publicis Lands PepsiCo’s Global Media Business, Withdraws From Coke Pitch

As the CPG unifies its media account under Publicis Groupe, a source told ADWEEK it will withdraw from Coca-Cola’s global media pitch

CMSWire

Alchemer Debuts Iris, an AI-Native CX Platform

Iris merges Alchemer's AI tools into one system that automates feedback collection, analysis and action across surveys, reviews and more.Continue reading...

Social Media Today

TikTok signs multi-year NFL deal

The platform will add new game day hubs and host more highlights and archival moments designed to lean into “year-round storytelling” for both fans and brands.

EVENTS & LIVE TRAINING

American Marketing Association

Meta Ads in 2026: AI, Advantage+ and What’s Actually Working

Running Meta ads used to feel more straightforward. Now there are AI-driven tools to learn, privacy changes to work around, and a platform that looks different than it did 18 months ago. If you’ve been patching together what you know or avoiding Ads Manager altogether, two hours can close a lot of ground.

This workshop walks you through how Meta advertising has changed and what is working right now. You’ll get up to speed on Advantage+ campaigns, understand how to use AI-assisted tools for copy, creative, and predictive testing, and learn how to set up the Conversions API so your measurement holds up in a privacy-first environment.