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Firefox is rolling out built-in ad blocking on iPhone, which sounds like an easy win for anyone tired of ads and trackers. And in many cases, it is: the feature can block plenty of third-party ads and tracking without asking users to install anything extra. But it also leaves search ads, first-party ads, and Firefox’s own sponsored content untouched.
So the real question is how much protection and control you actually get. For some users, the built-in option may be enough. Others may want stronger filtering, more customization, or protection beyond a single browser. And on iPhone, that choice is still shaped by Apple’s restrictions on what browsers and blockers are allowed to do. We compared where Firefox stops, where AdGuard goes further, and how much choice iPhone users really have.
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