Digiday Daily
September 22, 2026
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Comscore data shows ChatGPT losing ground to Gemini and Claude as AI citations emerge as a key visibility metric for publishers and brands. Gemini’s share nearly doubled from 17% to 30%, and Claude climbed from 2% to 11% over the same period, according to the data.

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The Business of AI
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Comscore data shows how AI discovery is splintering beyond ChatGPT

Comscore data shows ChatGPT losing ground to Gemini and Claude as AI citations emerge as a key visibility metric for publishers and brands.

OTHER THINGS TO KNOW

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  • Affiliate marketing credits whoever owns the final link before the transaction — even as brands invest in awareness, content, influencers and media to create demand before the actual purchase. Partner insights from Bluepear.
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