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SEPTEMBER 22, 2026 |
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In this edition: |
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TOP STORY |
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AI will touch every stage of marketing mix modeling (MMM), from cleaning data and building models to translating complex findings into plain English. But speed and automation alone won't make measurement more valuable. |
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The bigger opportunity is using AI to help marketers get from measurement to decisions, and ultimately action, while keeping humans in the loop. |
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ROI is one of the biggest reasons marketers turn to MMM. Focusing too narrowly on it obscures the rest of the value measurement provides.
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IN THE NEWS |
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Paramount settles state challenges to its WBD deal. Advertisers could gain broader bundled reach but lose negotiating leverage. |
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Taboola will acquire Dianomi to add premium publisher inventory. Brands can reach more affluent shoppers but should avoid neglecting broader audiences. |
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Venmo turns NIL payouts into social marketing. Partnerships with athletes can help the app capture sponsorship payouts and expand its reach. |
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ANALYSIS |
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Consumers are frustrated. |
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US customer satisfaction fell in Q2 at the second-fastest rate this century, trailing only the COVID-19 pandemic, when supply shortages drove sharp price increases, per the American Customer Satisfaction Index (ACSI).
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Customer complaints simultaneously hit record levels. |
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QUIZ |
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True or False? Listeners say their strongest brand connection is more likely to start through social media than through a podcast feed. |
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