Your brand shows up in dozens of places: Google, YouTube, Reddit, LinkedIn, TikTok, LLMs. Most teams still build and plan content for each one separately, which means separate briefs, separate writers, separate research, and a brand that shows up slightly different everywhere it appears.

The gap isn't a content gap. It's a coordination gap, and you don't close it by producing more content faster.

This session walks through a fix: designing one expert interview to serve as the source material for every channel's deliverables. Before the interview happens, map the high-intent topics, entity relationships, and narrative angles search data says actually matter. Run the interview once, informed by that map.

Then extract deliverables for PR, blog, social, YouTube, email, and more from that single conversation, each shaped for its channel but anchored to the same evidence and the same narrative.