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OCTOBER 6, 2026 |
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In this edition: |
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TOP STORY |
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AI-powered search is reshaping how consumers discover products, and it's creating urgent monetization challenges for publishers, browsers, and commerce platforms. Consumers spend an average of at least 23 minutes a day in AI chat platforms, and that time will more than double by 2028, according to industry experts. |
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"Consumers on average spend at least 23 minutes within AI chat today, and that will more than double by 2028," said John Nitti, global chief business officer at adMarketplace, during a panel at Advertising Week New York this week. "Advertising expenditure is actually a two-year lag. So the consumer has always been ahead of marketing."
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IN THE NEWS |
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ChatGPT introduces visual ads as marketers seek proof AI advertising works. OpenAI plans to start testing more visual ads in ChatGPT later this month with an initial group of US advertisers, the company announced Monday. |
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Amazon unBoxed puts brand authority at the center of AI-powered shopping. Conversational and agentic AI were key topics of discussion at Amazon’s 2026 unBoxed conference. Fresh announcements included Branded Conversations; Display, Video, and Audio (DVA+); and Sponsored Ads. |
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TikTok drives local discovery as small businesses seek new customers. TikTok is emerging as a customer acquisition channel for local and small businesses, helping them reach consumers who may not already be searching for or following them. |
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INDUSTRY VIEWS |
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Travelers are increasingly turning to AI to plan trips, but brands rarely make it into the conversation. New data reveals when travelers are most open to influence and where brands have an opportunity to become part of the decision. This article was contributed by Verve’s Oscar Chow, Head of Insights. | | |
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ANALYSIS |
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Third-party marketplaces concentrate most of the world's online shopping, and the model keeps expanding: social platforms now run marketplaces, US retailers are opening their marketplaces to international shoppers, and Latin America has become the most contested battleground. This FAQ covers how marketplace power is distributed, where the growth is, and what sellers should do about it in 2026. |
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EMARKETER EVENTS |
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Featured Event | October 13 | Virtual |
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Bad Data Ruins the Moment: Planning Media Around Real Consumer Behavior |
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Media habits move fast. Is your audience data keeping up? Join Epsilon, PMX Lift, and EMARKETER for new research on how people consume media and what it means for audience-first planning, cross-channel reach, and showing up in the moments that matter. |
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Featured Event | October 15 | NYC |
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The CTV Performance Shift: From Seasonal Moments to Lasting Growth |
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