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OCTOBER 6, 2026 |
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In this edition: |
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TOP STORY |
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Target and Chase are betting that the future of marketing won’t be purely digital. Instead, physical experiences, from retail stores and bank branches to exclusive events, can become engines for digital content, creator amplification, and consumer connection. |
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Both brands are applying a similar philosophy to AI: New technology works best when it complements, rather than replaces, the human side of marketing, according to marketing leaders at both brands, who spoke at this week’s Advertising Week New York. |
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IN THE NEWS |
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Restaurant economics squeeze chains even as consumers keep dining out. Better-for-you restaurant chain True Food Kitchen filed for Chapter 11 bankruptcy protection as it looks to reduce debt and strengthen its balance sheet. |
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Amazon bets on catalogs to capture kids’ attention before the holidays. Amazon is sending millions of copies of its 2026 Holiday Kids Gift Book to consumers’ homes. |
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Ikea’s small-format strategy gets a reality check. Ikea is closing three “plan and order with pickup” locations in the Washington, DC area, including a store in Georgetown that opened less than a year ago. |
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ANALYSIS |
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Television viewing has fragmented into a complex ecosystem of linear broadcasts, streaming services, and internet-connected devices. Converged TV serves as the umbrella term for this landscape, encompassing everything from traditional cable to ad-supported streaming platforms. |
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As streaming services capture an increasing share of both viewership and subscription revenues, marketers must understand the terminology and dynamics shaping video advertising in 2026. |
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EMARKETER EVENTS |
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Featured Event | October 13 | Virtual |
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Media habits move fast. Is your audience data keeping up? Join Epsilon, PMX Lift, and EMARKETER for new research on how people consume media and what it means for audience-first planning, cross-channel reach, and showing up in the moments that matter. |
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Featured Event | October 15 | NYC |
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Join EMARKETER and tvScientific by Pinterest for breakfast, networking, and a closer look at performance TV’s growing role in the media mix. Hear from EMARKETER’s Ross Benes and tvScientific’s Heather Carver on engaging shoppers earlier, measuring results, and making seasonal moments count. |
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QUIZ |
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Where are US shoppers most likely to purchase their Halloween items like decorations and costumes this year? |
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A) Seasonal pop-up stores B) Online stores C) Discount Stores D) Big-box stores |
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