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Fighting for journalism and profitable news media
Reform to hire journalists for newsroom | Meta cash-links scheme excludes publishers for now
And latest newsletter strategy from leaders at Reach, New Statesman and more
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👋 Hello from the team at Press Gazette on Wednesday, 7 October.
🤯 Reform has become the first UK political party to launch its own national newsroom.
Some might observe that it already has a pretty sympathetic national news channel in the form of GB News (whose £142m of losses so far have been underwritten by pro-Brexit businessman Sir Paul Marshall and Legatum Ventures).
But it is now investing some of its new crypto industry millions in its own Reform TV service. As well as producing content for Youtube and social media, Reform will have its own website with a dedicated editorial team.
Youtube and Tiktok are probably the most powerful media vehicles yet invented by man, soaking up vast amounts of audience attention – especially among the very young – fuelled by deliberately addictive algorithms. Unlike TV and (nearly all) national newspaper titles, online video is completely unregulated. What could possibly go wrong?
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🔗 We’ve taken a closer look at what the Meta One subscription service means for publishers.
Alarmingly, Meta plans to start charging users handsomely for the right to post links to outside websites. The good news is that, so far, publishers are excluded from this experiment.
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📧 And in the latest report from our Future of Media Technology conference, we share the latest thinking on newsletter strategy from top execs at Reach, the New Statesman, Canadian business brand The Logic and tech provider Letterhead.
The Logic revealed that extra personality-driven email briefings from beat reporters have turned out to be a popular perk for those taking out its top $449-per-year professional subscription.
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