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OCTOBER 7, 2026 |
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In this edition: |
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TOP STORY |
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Audiences are moving from linear TV to ad-supported streaming, and the move leaves brands with a central challenge: turning temporary campaign impressions into a lasting cultural presence. |
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Chris Fuller, director of financial and consumer services at Amazon Ads, moderated a panel at Advertising Week New York on brand-building through premium content, which featured insights from Jodie Hayes, vice president of integrated investments at Havas Media, and Lauren Anderson, director of the US brand innovation lab at Amazon Ads. |
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IN THE NEWS |
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What we heard at AWNY 2026 Day 2. Advertising Week New York 2026 kicked off on Monday, and EMARKETER is on the ground to hear everything from the latest CTV strategy to how brands are using niche audiences to drive big engagement. |
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Paramount-WBD merger closes, creating a new advertising heavyweight. The deal puts Skydance on par with competitors like YouTube, Netflix, and Disney in terms of audience and influence |
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Disney turns Netflix into a discovery engine for its streaming franchises with content licensing. Disney expanded its content-licensing relationship with Netflix by putting a mix of Disney+ originals, current TV series, and non-franchised Disney-branded films on its biggest streaming rival’s platform, per Variety. |
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ANALYSIS |
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Restaurant spending is accelerating, as consumers shelled out 3.3% more YoY on dining out in July, and transactions increased 1.1%, per Bank of America Institute data based on aggregated credit and debit card data. |
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PODCAST |
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Collin Colburn, vice president of commerce and retail media at the IAB, joins us to discuss how not to over-engineer your marketing, what retail media brings to social and creator marketing, and where retail media data can genuinely make marketing better. "Reimagining Retail" is made possible by Atmosphere TV. |
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EMARKETER EVENTS |
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Featured Event | October 13 | Virtual |
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Bad Data Ruins the Moment: Planning Media Around Real Consumer Behavior |
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Media habits move fast. Is your audience data keeping up? Join Epsilon, PMX Lift, and EMARKETER for new research on how people consume media and what it means for audience-first planning, cross-channel reach, and showing up in the moments that matter. |
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Featured Event | October 15 | NYC |
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The CTV Performance Shift: From Seasonal Moments to Lasting Growth |
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Join EMARKETER and tvScientific by Pinterest for breakfast, networking, and a closer look at performance TV’s growing role in the media mix. Hear from EMARKETER’s Ross Benes and tvScientific’s Heather Carver on engaging shoppers earlier, measuring results, and making seasonal moments count. |
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