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Greater em­pa­thy, greater ef­fi­cien­cy: How pa­tient-first clin­i­cal de­vel­op­ment ben­e­fits all of us
top stories
1. Brent Saunders abruptly exits Bausch + Lomb, ending second stint as CEO
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Karen Weintraub
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When Brent Saunders returned to Bausch + Lomb in 2023 for his second run at CEO, he planned to lead the company to independence from its parent Bausch Health. Three years later, after topping Endpoints’ list of best-paid CEOs three times, he and the company have agreed to part ways, as Andrew Dunn reports.

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Karen Weintraub
Deputy Editor, Endpoints News
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Greater em­pa­thy, greater ef­fi­cien­cy: How pa­tient-first clin­i­cal de­vel­op­ment ben­e­fits all of us
by Stacy Hurt

The goal of clin­i­cal de­vel­op­ment is to de­liv­er new ther­a­pies to the peo­ple who need them. Un­for­tu­nate­ly, the way we de­sign and op­er­a­tional­ize clin­i­cal tri­als of­ten cre­ates bur­dens for the clin­i­cal tri­al par­tic­i­pants.

For ex­am­ple, 17.8% of to­tal phase 2 and 16.2% of to­tal phase 3 pro­ce­dures were non-core pro­ce­dures, ac­cord­ing to a study in Ther­a­peu­tic In­no­va­tion & Reg­u­la­to­ry Sci­ence. Fur­ther, as much as 30% of par­tic­i­pant and site bur­den is as­so­ci­at­ed with pro­ce­dures that are ei­ther non-core or are non-es­sen­tial pro­ce­dures that sup­port core end­points.1 This rep­re­sents an enor­mous strain on pa­tients and it’s up to spon­sors and CROs to change that. But to al­le­vi­ate the bur­den, we need to first un­der­stand it from the per­spec­tive of a clin­i­cal tri­al par­tic­i­pant. And we do that by invit­ing pa­tients in­to the de­vel­op­ment process.

As Parex­el’s Chief Pa­tient Of­fi­cer, one of my most im­por­tant re­spon­si­bil­i­ties is en­sur­ing that pa­tients and their care part­ners have a voice in every study we plan and con­duct. It’s the on­ly way we can ful­ly ap­pre­ci­ate the hu­man im­pact of our clin­i­cal tri­al de­signs. In­clud­ing pa­tients more ful­ly in our de­ci­sion mak­ing will re­quire struc­tur­al change with­in an or­ga­ni­za­tion — for ex­am­ple, putting a pa­tient ad­vo­cate in a lead­er­ship role like Parex­el has done. Through this kind of change, we can make clin­i­cal re­search more ac­ces­si­ble. We can al­so make tri­als more fea­si­ble to ex­e­cute, faster to re­cruit for and eas­i­er for par­tic­i­pants to re­main en­rolled in.

The com­pet­i­tive ad­van­tage of a pa­tient-first ap­proach

Clin­i­cal re­search can’t hap­pen with­out pa­tients, so it’s crit­i­cal that we con­sid­er them our part­ners and pri­or­i­tize their needs. This might in­clude:

  • Seek­ing pa­tient in­put on pro­posed pro­to­cols and ad­just­ing the plan as need­ed.
  • Se­lect­ing end­points that are mean­ing­ful to pa­tients.
  • De­vel­op­ing easy-to-un­der­stand in­formed con­sent doc­u­ments and ed­u­ca­tion­al ma­te­ri­als.
  • Lever­ag­ing pa­tient feed­back to guide site se­lec­tion, then train­ing staff in pa­tient-first meth­ods.
  • Be­ing trans­par­ent about how pa­tient da­ta will be used.
  • Col­lect­ing da­ta on pa­tient-re­port­ed out­comes (PROs) so par­tic­i­pants can ex­plain their ex­pe­ri­ences in their own words.
  • Com­mu­ni­cat­ing with pa­tients fre­quent­ly so they know the val­ue of their con­tri­bu­tions.

As we meet these oblig­a­tions to pa­tients, it be­comes eas­i­er for them to par­tic­i­pate in re­search. At the same time, we im­prove the op­er­a­tional ef­fi­cien­cy of our de­vel­op­ment work.

That’s in part be­cause pa­tient-first stud­ies re­quire few­er amend­ments. Re­searchers have found that a sub­stan­tial amend­ment has a me­di­an cost of $141,000 in phase 2 and $535,000 in phase 3. 2 In ad­di­tion, amend­ments cost time: the av­er­age amend­ment im­ple­men­ta­tion takes 260 days.3 By ask­ing pa­tients ear­ly in the process for in­put on a pro­posed pro­to­col, we can mit­i­gate risks be­fore they be­come part of the clin­i­cal tri­al.

Pa­tient-first clin­i­cal de­vel­op­ment al­so helps ac­cel­er­ate re­cruit­ment and im­prove re­ten­tion. Re­cruit­ment for pa­tient-first study de­signs is in­her­ent­ly eas­i­er be­cause the pro­to­col has been in­formed by the per­spec­tives of the peo­ple who will par­tic­i­pate in it. In prac­tice, this might mean short­er or few­er vis­its, few­er pro­ce­dures, op­tions for de­cen­tral­ized par­tic­i­pa­tion, re­duced lo­gis­ti­cal bur­den, or trav­el as­sis­tance —ac­com­mo­da­tions that al­so make it eas­i­er for pa­tients to re­main en­rolled in stud­ies. Drug de­vel­op­er Boehringer In­gel­heim re­ports that, on av­er­age, their pa­tient-in­formed study de­signs re­cruit­ed par­tic­i­pants 31% faster than de­signs that did not use pa­tient in­put — re­duc­ing the re­cruit­ment pe­ri­od by more than 200 days.4 For stud­ies with pa­tient in­put, dropout rates were re­duced by 46% com­pared to stud­ies with­out in­put.5

As an ad­di­tion­al ben­e­fit, we’ve found that Parex­el’s pa­tient-first cul­ture uni­fies our team. As we’ve fur­thered our com­mit­ment to el­e­vat­ing the pa­tient voice, we’ve seen a pos­i­tive im­pact on em­ploy­ee sat­is­fac­tion, which we think is re­flect­ed in our ex­cel­lent staff re­ten­tion rate: 90% in 2025.6

En­gage­ment from the out­set

Pa­tient en­gage­ment isn’t a check­box ac­tiv­i­ty but a phi­los­o­phy that should un­der­pin every study strat­e­gy. Prac­ti­cal­ly speak­ing, what does this look like? At Parex­el, we em­bed the pa­tient per­spec­tive through­out the de­vel­op­ment life­cy­cle, lever­ag­ing re­la­tion­ships with more than 120 glob­al pa­tient ad­vo­ca­cy groups. We’ve al­so es­tab­lished in­ter­nal and ex­ter­nal Pa­tient Ad­vi­so­ry Coun­cils — an­oth­er way to learn di­rect­ly from pa­tients and their care part­ners, in­clud­ing our own col­leagues.

We’re com­mit­ted to fos­ter­ing a pa­tient-first cul­ture across our or­ga­ni­za­tion be­cause it re­minds us of the re­spon­si­bil­i­ty we have to the peo­ple who par­tic­i­pate in clin­i­cal tri­als. We start every com­pa­ny-wide town hall meet­ing with a pa­tient sto­ry that reaf­firms our mis­sion. I al­so reg­u­lar­ly host Pa­tients First Fri­days dis­cus­sions with Parex­el lead­ers and pa­tient ad­vo­cates who share how clin­i­cal de­vel­op­ment has im­pact­ed them per­son­al­ly.

When we bet­ter un­der­stand pa­tients’ ex­pe­ri­ences, our work can be ground­ed in hu­man­i­ty, not just process. A leader at a spon­sor or­ga­ni­za­tion re­cent­ly told me that we helped her see how pa­tient en­gage­ment and clin­i­cal tri­al per­for­mance are in­her­ent­ly con­nect­ed. And the ben­e­fits ex­tend be­yond study op­er­a­tions. So we have an eth­i­cal man­date to in­clude pa­tients in our clin­i­cal de­vel­op­ment process. But we al­so have a grow­ing busi­ness case for it. It’s greater em­pa­thy that re­sults in greater ef­fi­cien­cy so we can de­liv­er crit­i­cal ther­a­pies faster to the peo­ple who need them.

Learn more about Parex­el’s ap­proach to pa­tient-first clin­i­cal de­vel­op­ment.

Ref­er­ences:

1Getz K, Bot­to E, Ar­ques AC, et al. In­sights In­form­ing Strate­gies for Op­ti­miz­ing the Col­lec­tion of Clin­i­cal Tri­al Da­ta. Ther In­nov Reg­ul Sci. 2026;60(2):563-574. doi:10.1007/s43441-025-00899-4

2Getz KA, Ster­giopou­los S, Short M, et al. The Im­pact of Pro­to­col Amend­ments on Clin­i­cal Tri­al Per­for­mance and Cost. Ther In­nov Reg­ul Sci. 2016;50(4):436-441. doi:10.1177/2168479016632271

3Getz K, Smith Z, Bot­to E, Mur­phy E, Dauchy A. New Bench­marks on Pro­to­col Amend­ment Prac­tices, Trends and their Im­pact on Clin­i­cal Tri­al Per­for­mance. Ther In­nov Reg­ul Sci. 2024;58(3):539-548. doi:10.1007/s43441-024-00622-9

4Kallsen K, Fal­cous J, Gilbert A. How Sys­tem­at­ic Ear­ly Pa­tient In­put De­liv­ers Mea­sur­able Val­ue in Clin­i­cal Tri­al De­sign and Ex­e­cu­tion. DIA Glob­al Fo­rum. Pub­lished Ju­ly 1, 2026. Ac­cessed Sep­tem­ber 3, 2026. https://glob­al­fo­rum.dia­glob­al.org/is­sue/june-ju­ly-2026/from-as­sump­tions-to-ev­i­dence-how-sys­tem­at­ic-ear­ly-pa­tient-in­put-de­liv­ers-mea­sur­able-val­ue-in-clin­i­cal-tri­al-de­sign-and-ex­e­cu­tion/

5 Ibid.

62025 Sus­tain­abil­i­ty and Im­pact Re­port. Parex­el. Ac­cessed Sep­tem­ber 3, 2026. https://www.parex­el.com/ap­pli­ca­tion/files/3417/7809/3169/PXL_2025_Sus­tain­abil­i­ty_and_Im­pact_Re­port_050626_FI­NAL.pdf

Brent Saunders, former Bausch + Lomb CEO
1
by Andrew Dunn

Brent Saun­ders, one of bio­phar­ma’s most promi­nent deal­mak­ers and high­est-paid lead­ers, is out as CEO of Bausch + Lomb, fail­ing to add an­oth­er multi­bil­lion-dol­lar com­pa­ny...

Read the full story
2
by Max Gelman

Bris­tol My­ers Squibb re­port­ed two Phase 3 suc­cess­es on Mon­day morn­ing, in­clud­ing for an ex­per­i­men­tal drug that re­cent­ly ran in­to safe­ty is­sues.

A tri­al