Hey,

The idea behind backlinks takes us back to the 1960s.

Researcher Eugene Garfield had built a way to navigate scientific papers by following their footnotes. Find one useful paper, and you could see the other papers that cited it.

Decades later, Larry Page and Sergey Brin applied the same logic to the web. A backlink became a vote, and PageRank helped turn Google into the search giant it is today.

Now AI search is changing the form of that vote again.

In his second Backlinko video, Michael follows that idea into the AI answers we see today.

→ Watch: How The Internet REALLY Chooses Your Brand

Talk soon,
Leigh