October 15, 2026 | SIGN UP
PRESENTED BY
Sara Jerde
DIGIDAY, MANAGING EDITOR
Entertainment is seeing a resurgence — just ask Dentsu. Entertainment used to be “something you would do with your innovation budget,” Dentsu told us, but now, “forward-thinking brands are thinking about these things as one holistic opportunity and not in those silos.”
This — as creator agencies are becoming studios and as creators increasingly move into Hollywood.
Other questions we ask:
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A new Forrester Consulting Opportunity Snapshot, commissioned by Yieldmo, finds that 57% of media buyers say their current tools can’t keep up with open web campaign demands. The research points to a growing need for platforms built for how the open web actually works today.
Other things to know
