Today, we will look at a Seed deck from LogRock used to raise $3.5M.

This is a solid opening slide, relatively standard, with a logo, company name, one-liner and image. The one-liner here is strong, giving the investor an idea of what to expect moving forward.

This slide is a mixture of a problem slide and a perspective framer. They are simultaneously trying to explain a specific problem, the broader reason it exists and the wider reason that matters. This is too much for a single slide. A great example of why your problem slide can’t be your first content slide.

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The solution slide looks fine, generally speaking, with no issues with the design or how they try to share the benefits. The issue is that this slide doesn’t directly relate to the problem slide. If you list four bullets on your problem slide, you can’t just have a completely different format for your solution slide. It needs to address those four bullets.

When building a market slide, work your way up, not down. The first number you start with is your current revenues. Then, explain how you can scale up your price and users and how much revenue that will generate. Don’t start from market size and claim you can capture 5% of the market

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This is a highlight of features if you are going to do this in a specialized industry (in this case, trucking) then you either need to be pitching VCs in that area or be prepared with a demo or another way of helping VCs understand what they are really buying into.

This isn’t a strong business model slide. It might show a flywheel, but there needs to be more clarity on price, pricing models, onboarding points, tension points, etc.

Distribution is crucial to success in startups, especially today when building products is becoming easier. More startups need to include distribution slides to show how they will get their products to customers.

Competitive Advantage slides can be high-risk/high-reward slides as they flatly lay out how you plan to compete. Often, this can expose significant weaknesses in your plan and open you up to questions from VCs, but if done right, it's a critical slide that can help you close deals.

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