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Daily Morning Newsletter

Mon, Oct 21, 2024

The proposed acquisition of Dharma Productions by Reliance is set to strengthen both companies

The advertising illusion of hype

We are all guilty of this instinct. The instinct of hyping up our promises, vision, and goals

How Saree brands get their names from Rasgulla to Baramulla!

From naming brands based on current affairs to terror attacks, Surat's saree and textile traders are a breed apart

Business of Brands

	Amazon India eyes mega sales boost for two-wheelers
	The Hot New Thing In Vintage
	Starbucks CEO taps Chipotle alum for top marketing role
	Campa Cola's pricing forces Tata Consumer to blink
	P&G posts surprise sales drop as demand slows for face lotions, diapers
	Brand war: TAFE gets injunctive reliefs from Madras HC
	Walmart expands snack sourcing from India for US market
	12 brands have high levels of lead in cinnamon powder, spice blends: Report
	India's VVDN to design mobile phone for US brand
	PGA branded golf courses launched in India
More on Business of Brands

Marketing

	D2C brands go to malls for immersive retail experiences
	How Michael Jordan's influence extended to the NFL for a $7 billion brand collaboration
More on Marketing

Advertising

	TTK Prestige asks why so much song and dance for mixers
	Volkswagen takes off on a stylish adventure in new ad
More on Advertising

The People Report

	Unilever's Samir Singh to join Colgate-Palmolive
More on The People Report

Media

	Diamond Sports Groups channels branded as part of FanDuel Sports Network in deal
	Concerns loom as WWE fans brace for brand crossovers
	Disney-Viacom18 merger might boosts ad leverage, less impact on competition: Punit Goenka
More on Media

What's happening at ETBrandEquity

The Big Leap Roadshow Delhi

Engage with Indiaâs Biggest Community of Retention Leaders

We are thrilled to introduce you to The Big Leap, a flagship community initiative by E...

Thu, 21 Nov 2024

Delhi

India DigiPlus Awards 2024

Spotlighting premier digital, content, and mobile marketing, while championing innovation, talent, and India's escalating global digital marketing inf...

Nominations till Fri, 08 Nov 2024

Nominate Now

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