Quartz October 21, 2024
New updates to Microsoft Copilot show how the company wants to be the go-to AI platform for both work and...
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Quartz Daily Brief
News Alert
October 21, 2024

Inside Microsoft's AI strategy: Compete with everybody on everything

LOS ANGELES — At a Microsoft (MSFT) event here earlier this month, attendees sipped drinks and sampled hors d’oeuvres as Kendrick Lamar pulsed through the speakers. They meandered between rows of laptops, each demonstrating the latest capabilities of the company’s flagship AI product, Copilot. True to the city’s reputation, many of those present were influencers, filming their interactions with the technology for their followers.

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