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Monday, October 21, 2024

Social Media Today

Instagram Tests a New Way To Keep Tabs on Shared Content

SEMrush Blog

How to Use Keywords for SEO: 7 Best Tips

Learn how to use keywords for SEO to grow organic traffic. And see where to use them for the best results.

Digiday

How Walmart is evolving its data analytics platform to reflect an AI-driven focus

Walmart is renaming its data analytics platform, formerly known as Walmart Luminate, and adding new features. It's meant to reflect Walmart's overall goal of not only providing data but also, increasingly, recommendations.

Digiday

AI Briefing: Media Buying Summit highlights judicious adoption of AI ad tools

Onstage and off, media agency execs talked about the potential roles of machine learning and generative AI.

Social Media Today

X Updates Terms of Service to More Explicitly Cover AI Training Permissions

A new pop-up is alerting users to the update.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

How to Audit Your Social Media Marketing

Let your social media be the gateway toward building relationships, growing conversions and maintaining competitive advantage.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Marketing Dive

Top takeaways from Advertising Week 2024 marketers need to know

Leading marketers like PepsiCo Foods, Home Depot and Diageo tackled topics ranging from artificial intelligence to media networks at the annual confab.

The Muse

How to Cold Call For a Job—and Stand Out from the Crowd

Learn how to cold call for a job and stand out. Get practical tips, strategies, and sample scripts to connect with recruiters and land opportunities.

Adweek

Resume Rewind: Stephanie Fried

Stephanie Fried's career first took her into politics before shifting into marketing. Fried broke down her career in the second installment of ADWEEK's video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom.

Seth Godin Marketing

Foundering or floundering?

Floundering is flopping around and making little progress. A Dutch word for getting mired and lost. Foundering is what we call it when the ship goes down. It’s an ancient French word based on bottom.

DMN

Twitter Spaces: What is it, How to Win

Twitter Spaces is an exciting feature that allows users to engage in live audio conversations. With its growing…

The Muse

How to Answer “What Are Your Goals for the Future?” in an Interview (With Samples!)

Learn how to answer “What are your goals for the future?” with tips, common mistakes to avoid, and sample answers for different scenarios.

Chief Marketer

Unboxing Amazon Ads’ Ad Tech

From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it’s building. Plus, why brand safety and news publishers remain at odds with each other, and what each side is doing about it.