|
Oct. 21, 2024
| This week’s agencies news and insights for marketing leaders
Account wins from marketers like Hershey underpinned a positive quarter that delivered 5.8% organic growth and saw two large acquisitions.
|
The chain under new chief marketer Dawn Keller has lined up agencies Iris, Blue Engine, Acadia and Push ahead of its 40th anniversary next year.
|
The agency network is forming a bespoke unit for the chain that is trying to reclaim its status as a premium brand and community coffeehouse.
|
A recent WPP tie-up is just one example of how the metaverse platform is facilitating brand interest via strategic partners.
|
Highdive’s first work for the fried-chicken chain playfully nods to competitors like Popeyes in a campaign depicting a chicken tenders war.
|
While B2C marketers remain the big spenders in this space, the B2B segment is expected to see 11% growth, according to PQ Media research.
|
Column
Indie agency Walrus worked to find a “Goldilocks zone” between fantasy and real life in playful spots for toothpaste and deodorant.
|
The retail media giant refreshed its demand-side platform and rolled out new generative artificial intelligence tools to help marketers utilize its ad services.
|
Leading marketers like PepsiCo Foods, Home Depot and Diageo tackled topics ranging from artificial intelligence to media networks at the annual confab.
|
From Our Library
Playbook
Custom content for Acronym
|
View all resources
What We're Reading
Ad Age
|
Digiday
| | 
