Monopolies and oligopolies don’t yield courteously to competition. That’s why there’s been some grumbling this fall from members of legacy news organizations as the presidential candidates hop from one podcast to another in an attempt to reach audiences critical to their prospects on Nov. 5. Vice President Kamala Harris has appeared on podcasts “Call Her Daddy,” “All the Smoke” and “The Howard Stern Show” on SiriusXM, and she is mulling an appearance on Joe Rogan’s show. Former president Donald Trump has sat down with Theo Von, “Bussin’ with the Boys” and others in a bona fide podcast tour. Though podcasts have been around for more than two decades, the 2024 presidential election is a watershed moment for the sector, yielding all kinds of questions about strategies, benefits, metrics and how in the world do we write about all this. I talked to Bryan Curtis, editor at large at the Ringer and the host of the media podcast “The Press Box,” about the Podcast Election of 2024.
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