As the industry reflects on the past year, IAS conducted our annual analysis into the trends and technology that will shape the future: The Industry Pulse.

Our annual Industry Pulse Report dives deep into the upcoming year’s top priorities and challenges, offering insights directly from industry leaders so you can stay ahead of the curve.

Here’s a sneak peek at some top findings:

• Social media remains the top media priority for 61% of experts, with growing interest in social shopping.
• Digital video is the second priority, with 43% of experts focused on video ad growth across platforms.
• Safety remains a top challenge for advertisers, with 39% citing risky content as a primary concern.