Looking for some email inspiration to kickstart your campaigns? One effective strategy to leverage is lifecycle email marketing which involves sending targeted and timely emails to users at different stages of their interaction with your app.

Examples of Lifecycle Emails

Onboarding emails
Send a series of welcome emails that introduce new users to your app's features, benefits, and value propositions.

Activation and engagement emails
Focus on “activating” users by sending emails prompting users to complete their profiles, explore specific functionalities, or try out premium features.

Conversion and Retention Emails
Send personalized offers, promotions, or discounts to encourage upgrades, subscriptions, or in-app purchases.

Learn more about creating email campaigns with high performance and targeting the right audience.