Nov. 20 - Adam Driver recites Amazon reviews | Inside Kleenex’s new visual identity

How Kleenex’s new visual identity serves as a platform for storytelling; Trade Desk tries to shake up streaming TV with content-agnostic strategy; Google Lens can now tailor search results to the store you’re in

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Daily Dive

Nov. 20, 2024 | Today’s news and insights for marketing leaders

BROUGHT TO YOU BY — Marketing Dive’s studioID

Adopting AI Into Your Advertising Strategy

Now that digital advertisers are starting to leverage AI in their processes, integrating AI tools in content creation is crucial to staying competitive. Learn how to get started in this playbook.

Adam Driver turns 5-star Amazon reviews into theatrical monologues

The Hollywood star amps up the drama of “deeply personal” reviews in time for Black Friday week and Cyber Monday deal events.

How Kleenex’s new visual identity serves as a platform for storytelling

The Kimberly-Clark brand tapped Turner Duckworth and FCB for a brand refresh and new campaign, respectively, as it marks its 100-year anniversary.

Trade Desk tries to shake up streaming TV with content-agnostic strategy

The new operating system aims to address advertising supply chain issues and conflicts of interest around content in the streaming TV arena.

Beyond the price tag: The real deal-breakers, according to your buyers

Klue analyzed 3,400+ buyer interviews and uncovered the shocking truth about why deals are won or lost. Spoiler: it’s not what your CRM data is telling you.

Google Lens can now tailor search results to the store you’re in

Users can take a picture of an item to receive insights tailored to the store they’re in, such as similar items that are in stock.

Maximize Ad Campaign Effectiveness

For a digital ad campaign to be successful, aligning creative and media is crucial. Hear industry experts discuss the framework that’s helping agencies and brands bridge the gap in this webinar.

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