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JANUARY 16, 2025 |
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What percentage of Gen Z consumers will abandon a purchase if the lines are too long in-store? |
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A) 30% B) 40% C) 50% D) 60% |
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TOP STORY |
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The National Retail Federation’s (NRF) Big Show closed earlier this week, bringing together retailers, tech companies, and industry experts to discuss the future of retail. |
Key takeaways included Gen Z’s influence on shopping, which will last even if TikTok goes away, the accelerating trend cycle, hesitation to adopt new payment technologies, and the transformation of digital grocery. Here are four takeaways from the event. |
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IN THE NEWS |
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Amazon, Etsy-owned Depop, and Rue21 are among the retailers best positioned to benefit from a TikTok ban, according to a report by Earnest Analytics. All three retailers lost spending from customers who also used TikTok Shop, opening the door for a sales uptick once the platform goes dark in the US. |
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Our view: TikTok Shop’s demise will create a host of opportunities for players across the retail landscape—from social media platforms like Meta, YouTube, and Pinterest that could benefit from shoppers’ newfound interest in social commerce to retailers like Amazon and Shein that are already popular with TikTok users. |
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ANALYSIS |
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Retailers are forging closer relationships with creators. Retail media networks (RMNs) have partnered with creator networks and social platforms to satisfy advertiser demands for incrementality and stay relevant as shopping becomes more social. |
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