Jan. 16, 2025
| Today’s news and insights for marketing leaders
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NOTE FROM THE EDITOR
Though generative AI continues to make inroads into marketing, it hasn’t always been a smooth ride for the buzzy tech. Leaders of large marketing organizations, both brand-side and agency-side, are weighing how to deepen investments in AI, but challenges remain around integrating generative technology across multiple business functions.
Join us on Wednesday, Feb. 26 at 2 p.m. ET for our virtual event, Assessing AI’s Role in Marketing for 2025, to hear from a panel of industry leaders on the considerations surrounding generative AI. During the event, we’ll discuss the latest intersection of marketing and generative AI and feature insights from numerous experts, including analysts, agency executives, brand marketers and more. The event will be hosted by Marketing Dive and is free to attend.
Those interested in attending can register for the event using this link. Don’t forget, the event is completely free to attend — be sure to share the link with colleagues who may also be interested in attending.
As always, thanks for reading.
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Jessica Deyo
Editor, Marketing Dive
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Deep Dive
Contingency plans are coming into focus as the Supreme Court weighs a decision that could ban the ByteDance-owned app in the U.S. on Sunday.
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The insurance company faces backlash for canceling thousands of homeowners’ policies in California last year.
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“Name This Oreo” tasks players with quickly saying elaborate combinations of “O” and “RE” to unlock exclusive retail offers at Kroger.
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From unmatched creativity to enthralling storytelling, check out the brands that raised the bar for content marketing this year.
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Tracker
Squarespace, WeatherTech and AB InBev brands Michelob Ultra, Bud Light and Stella Artois will return and Häagen-Dazs revealed its second teaser.
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At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but feared for creators.
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At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” prospect.
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As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.
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For brands to build equity and deliver sales growth, timing is crucial. Learn how to use real-time data to optimize campaigns, identify new targets and react to competitive disruptions in this webinar.
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