I interviewed Shermin Lim, our events marketer, to find out how we marketed the conference and...

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Thursday, January 16, 2025

The Ahrefs Blog

Event Promotion: 10 Tactics We Used to Sell Out a 500-Person Conference

I interviewed Shermin Lim, our events marketer, to find out how we marketed the conference and sold out all our tickets. Here’s everything we did to promote the conference. You can use these same strategies (or be inspired by them)…Read more ›

Digiday

Future of TV Briefing: Inside Netflix’s CES meetings with ad buyers

This week’s Future of TV Briefing reports on the meetings that Netflix held with ad buyers during last week’s Consumer Electronics Show, during which it discussed its advertising road map for the year.

Search Engine Roundtable

Daily Search Forum Recap: January 15, 2025

Here is a recap of what happened in the search forums today...

DMN

Aviation growth conflicts with Europe’s climate goals

The aviation industry’s plans for growth are at odds with Europe’s climate goals, according to a report by…

For Momentum

3 Partnership Trends to Watch in 2025

Welcome to For Momentum's annual look ahead at the trends shaping cause partnerships. 2025 promises to be a dynamic year for our sector, with a new administration in Washington, a rapidly evolving corporate giving landscape, and the explosive growth of AI.

ON-DEMAND TRAINING

American Marketing Association

Social Media for Nonprofits

Effective use of social media as a marketing tool is often essential for nonprofits to get attention in this digital world.

American Marketing Association

Small Business Marketing

Learn the fundamentals of small business marketing and advertising, as well as the impact it has in the age of social media.

Adweek

Week of Jan. 6 Evening News Ratings: ABC News Dominates the First Full Week of 2025

The first full week of 2025 was busy for breaking news. The Los Angeles wildfires and former President Jimmy Carter's state funeral dominated the headlines and propelled the three evening newscasts to double-digit growth.

Adweek

Reese’s Super Bowl 59 Ad Teasers Show Return to Wacky Humor

Reese's has some monumental, lava-related news, according to the teasers for its Super Bowl 59 commercial. The Hershey brand is returning to the Big Game for the second consecutive year.

Buffer

Best Video Editing Software in 2025 — 15 Free + Paid Tools

A comprehensive list of both paid and free video editors, breaking down what makes them unique and who they're a good fit for.

Chief Marketer

Federal Privacy Reform: Will 2025 Be The Year For Comprehensive Action?

The US will soon have a unified federal government under the incoming administration.

Search Engine Roundtable

Google Search Generative AI For People Also Search For

Google is testing using its generative AI, Gemini, for the "people also search for" section within Google Search. I mean, Google is testing AI all over search, so I guess it makes sense for Google to use it here too.

MarketingProfs

The Neuroscience of Project Leadership: Using Brain Science for Effective Leadership

Discover how neuroscience empowers leaders to build trust, manage stress, and drive motivation. Improve project outcomes today. Read more. Read the full article at MarketingProfs

DMN

Marketers adapt to evolving social media trends

As social media continues to evolve, marketers are adapting their strategies to keep up with the changing landscape…

EVENTS & LIVE TRAINING

American Marketing Association

Interpreting and Presenting Your Social Media Analytics

In this session, learn how to effectively analyze social media data and extract meaningful insights to better communicate key findings in a clear, concise, and actionable manner to your various stakeholders.