• K4 wins 2024 Good Design Award in Transportation category
• Fourth-generation compact sedan singled out for “aura of authenticity, daring, vigor, and resilience” and “sense of power and dynamism”
• Accolade extols Kia’s ‘Opposites United’ design philosophy
• Kia seeks to inspire customers with products of innovative design

Kia has announced today that the Kia K4 compact sedan has won a 2024 Good Design Award in the Transportation category. The latest accolade further validates Kia’s ‘Opposites United’ design philosophy and recognizes the brand’s dedication to inspiring customers with innovative, emotive products.

The Good Design Award judges singled out the Kia K4 for its “aura of authenticity, daring, vigor, and resilience” and “sense of power and dynamism. The judges also praised the innovative approach taken by Kia’s design team in the K4’s cabin, “where the conventional notion of a driver-centric cockpit converges with an unconventional layout, forging the distinct identity of the K4’s interior.”