Buzzy creative shop Mischief @ No Fixed Address has entered the media planning and buying space. The agency exclusively revealed to ADWEEK that it has been quietly building a media department for the past year, led by executive director of media Kristie Lee.
As we delve into the key takeaways from CES 2025, it's evident that ad tech is going through a significant transformation, but the industry is no stranger to change. We spoke with industry experts who attended CES, and here's what they had to say.
Google is testing placing the chat button, the one that may use AI to respond to your questions, at the top of the Google Ads advertiser console. Google began testing this last week and it says "Chat" with a "beta" label next to the chat icon.
