Social listening is the art and science of monitoring what your buyers and potential customers are saying about. Here are the six best tools that make this job easier.
Which days and times for posting TikToks are most correlated with more views and likes? Do peak or off-peak hours tend to be better for posting? To find out, researchers analyzed the performance of 21,000 TikToks from 160 creators.
Gen AI is disrupting the ad testing market, enabling marketers to test the effectiveness of their content at a scale never seen before. Peter Daboll, Head of US at AI platform DAIVID, talks about the transformation – and the Super Bowl.
Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites.
